Manufacturing Today Issue - 225 June 2024 | Page 72

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Briar is made up of exceptional operational and engineering team members whom I heavily rely upon
extensive background in sales and marketing , my leadership style differs slightly from the previous management at Briar , which had primarily focused on operations and engineering . Fortunately , Briar is made up of exceptional operational and engineering team members whom I heavily rely upon . This allows me to support our commercial colleagues in building a platform for establishing new chemistry opportunities with both existing and new business partners . Historically , the business was notably inwardly focused , but our management team has now made a conscious decision to enhance internal communications in line with global markets shifts and trends and relating these insights to our own manufacturing shop floor . Although Briar possesses a solid foundation in manufacturing chemistry for its current partners , our challenge lies in bringing new chemistry opportunities to our site , which presents expansion capabilities ,” he begins .
Long-term opportunities
Beyond this leadership change , Briar has experienced significant advancements in the last two years . “ In late 2022 , our previous private equity owners sold Briar to Safex Chemicals Ltd ( Safex ), a prominent Indian manufacturing company . Making Safex a strategic owner of the business marked a significant milestone for us , given that Safex
- Nick Foster , ICD
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