These principles tie into the overall ambition of Mativ , which is , of course , to delight the customer and act as a trustworthy and reliable partner . Thanks to her sales and customer service experience , Julie prioritizes creating ‘ customer intimacy ’. “ We win when our customers win , so we must stay in tune with that vision throughout our entire organization and keep customers at the center of our strategy .
“ This results in some of our products being co-developed with our clients , including working very closely across different touch points , not just research and development , but also marketing , communication , operations , customer service and sales .”
This holistic approach helps to drive Mativ ’ s purpose of finding the ‘ potential in the impossible ’ – Julie and her team always strive to create products that solve problems in the future . “ We identify opportunities by understanding the markets in which we compete and how our
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customers win in those markets . Often , we address those unmet needs before the customer has even articulated a requirement for a product . Those are important parts of our strategy , unlocking growth with our with our customers enabling them to win in the marketplace is the only way we will continue to grow .”
Sharing information , customer feedback , staff insights and the different approaches taken across global sites can yield valuable results ; and to that end , Julie and her team are keen to embrace digital solutions that connect not just its own operations but also extend out to customers . “ It ’ s important to have real time visibility to performance , so having processes digitalized and the data instantly available increases our learning speed and improves how we communicate . Furthermore , our customers expect an efficient digital solution for how we engage and interact , and as a B2B company we mustn ’ t lose sight of that . The customer experience continues to evolve , and technology is a key part of maintaining and improving the relationship with our customers .
Exciting possibilities
“ From a manufacturing standpoint , customers are looking for a global supply chain with local supply because of the fluidity of today ’ s supply chain challenges . That is a trend that has reversed from what we have seen historically . Mativ has global supply chain strength , as well as availability locally , and that latter factor
Sharing information , customer feedback , staff insights and the different approaches taken across global sites can yield valuable results ...
“ also addresses the increasing importance of sustainable operations .” When Julie took the helm as Mativ CEO , her message to the combined workforce was that this was a fresh start . With plans now announced for a new , combined HQ in Alpharetta , Georgia , which will bring teams together in a space designed especially for them , the next few years look full of exciting possibilities . “ I couldn ’ t be prouder and more honored to be part of this merger ,” Julie ended . “ I am thrilled with the opportunities we have in front of us , the strength of the team we have put together and the progress we are making . Everyone is extremely focused and aligned and I am excited to see what we will do in the marketplace in the next 12 months .” ■
www . mativ . com
Interview
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