Excool as a specialty . “ We dilute neither our technology nor business practices with any other applications . Our niche technology has helped to put us where we are today .” In the past , to reduce energy consumption , the cooling process would predominantly incorporate water usage . As Jon suggests : “ We used to throw swimming pools of water at a unit to reduce the amount of energy consumed .

Power Usage Effectiveness ( PUE ) used to be the most critical aspect of data center certification and water was not really a prime consideration . Ten years ago , a five mega-watt data center was considered large . Today , we ’ re looking at 50 to 100 mega-watt centers that can be a kilometer-square in size .

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