Manufacturing Today Issue 205 Issue 205 - October 2022 | Page 144

Newmor now exports
its products to more than 75 countries

Make it New ( mor )

If these walls could talk , they would recommend one company to cover them : Newmor

Since its founding in 1967 , and has been able to continually Newmor has become one of diversify its product offering and sales the world ’ s leading specialist channels . But what truly separates producers of wallcovering Newmor from its competitors ? David solutions and interior finishing believes he has an answer . products . As the Wales-based

“ First , the number of products manufacturer celebrates 55 years in we make and the diversity of those business , Managing Director , David products allows us to sell to many Johnston , sits down with us to shed different markets , and that is one of some light on the inner workings of our key differentiators ,” he contends . the company .
“ For instance , we will make a product
Over the last three decades , Newmor has diversified its range of services considerably , tapping into previously unexplored territory . At the fore of that shake up and expansion has been the exporting of goods ; in fact , as David points out , Newmor now exports

its products to more than 75 countries around the world .
Running alongside that , the company has similarly spread its wings and taken flight ; satellite offices are located in Poland , Dubai , and Saudi Arabia . Infrastructural growth of this kind means that Newmor is acutely attuned to changes in the market

Newmor now exports

its products to more than 75 countries

at the lower end of the spectrum for , say , the caravan and leisure industry high volume and low cost . However , we are also manufacturing highend wallcoverings and interior finishing products for hospitality , residential , and bespoke project markets . The price is significantly different – but so is the quality and the technology involved . Recently , we launched a number of products for the high-end residential market under the brand name John Morris , which is a nod to our founder .”
Not only that , but as one of the few remaining UK-based manufacturers within the wallcoverings niche ,
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