Newmor is able to quickly pivot on its rotating axis of creativity and react to clients ’ needs accordingly . Another key differentiator is the fact that Newmor never rests on its laurels . As mentioned , the company orbits around a rotating axis , which is itself fueled by an ambition to stay ahead of the curve and on top of the latest design trends .

Fashion forward

“ We never look at just one area ,” explains David . “ Rather , our research and design teams explore a number of different sectors , drawing inspiration from across the board : high street fashion , social media , shows , as well as taking advice from industry experts and colorists . All these merge , and we use this research to publish a trends forecast at the beginning of each year , which allows us to stay up-to-date with the latest styles and developments in the field .

“ At the moment , we are seeing a lot of traction for the New Romantics , which means very deep colors ; it is a pop culture movement that started in the 1970s and is inspired by the Victorian dandy ,” says David . “ Very flamboyant , indeed ! By drawing from trending styles such as this , we are building and developing an engaging product portfolio that is alive and responding to our ever-changing cultural context .

“ Another way we stay actively engaged in our

evolution is through embracing new technology ,” he goes on . “ Recently , for example , we introduced a new X-Rite system , which works with Pantone

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