While GPA ’ s supply chain approach is critical to its operation , another pillar of the company ’ s success is sustainability . “ We have always been determined to support the environment . We have seen how our customers ’ priorities have changed according to market turbulence . For example , in 2008 , most folks were not interested in the environment . As time went on , it became clear that we were in the right place , at the right time , because we stayed true to our sustainability practices , which helped them achieve their cost goals and understand what sustainability in packaging means for them .” Although sustainability has only recently become a buzzword within the mainstream media as a tool to combat global warming , GPA Global has been an advocate for greener packaging since its inception . “ We have spent a lot of time and effort helping our customers build a sustainability road map . We provide Life Cycle Analysis reports , to provide brands with the data they need to make informed decisions around changing components to more sustainable alternatives . This holistic view also takes into consideration the logistics and end-of-life impacts . Tying in with this , we are strategically investing in our locations to support them with near-shoring opportunities ,” Adam says , which is why the company is taking an aggressive approach to its acquisitions . “ It is all aligned with the sustainability goals of our customers , and those of our retailers to be able to manufacture regionally rather than in Asia , as was the tradition .”
When it comes to GPA Global ’ s own green goals , Adam shares that GPA is determined to maintain its momentum . “ We are taking a
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