Ethical selling
Coming out of such unprecedented times , the company has invested over £ 4 million in what Mike refers to as a multi-year strategic investment program . The three main focal points of which are a new television advertising campaign , improvements in product development and business initiatives , and the Safestyle Academy , on which Mike expands further : “ We have relaunched our brand , with David Seaman MBE as its champion . We have a new TV campaign that is well underway . If you consider Safestyle ’ s alignment to his values in making great saves , beating the competition and his proud Yorkshire roots , it makes perfect sense ! We have also engaged in a significant research program to help us understand what is most important to our clients , so we can ensure our customer relations run as smoothly as possible . To facilitate this , I can proudly say that we are the first in the industry to have all of our sales staff certified by the Association of Sales Professionals for ethical selling . We wish to move towards far greater transparency when engaging with our customers during the sales process .
“ At the same time , we are increasingly putting more money into training – last year we invested £ 1 million into our Safestyle Academy for window fitters . We have the largest program of this kind and are aiming to tackle the shortage of skills that the industry is currently facing . We have developed a program through which we are running 30 people of all ages , it ’ s been really successful . Following the module at the academy in Wombwell , our adult apprentice-trainees are partnered with experienced window fitters in an approach that reduces the rigidity of existing apprenticeship formats . We offer a better balance of classroom studies with field exercises to give our future window fitters the necessary arsenal of theoretical and practical skills . The feedback has been fantastic so far and we hope to maintain the employment of the majority of our graduates – window fitting is an excellent career choice ; you earn a great living , and the country will always require the trade .”
The future for Safestyle appears to generally include more of the same : excellent customer service , industry-leading manufacturing practices , accelerated green initiatives and the continuation of its strategic investment program . However , Mike also hints at some exciting prospects for the company ’ s future innovation : “ We
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