SPI Global Play ( SPI ) is a spirited model of a global company . Originating in Canada 50 years ago , it spread south to New Zealand and then north to the UK , before establishing the company ’ s head office in Sweden – after merging with a major supplier that it had acquired . Innovative thinking encouraged SPI to move across from the agricultural sector into the manufacturing of playgrounds for children in the late 1970s / early 1980s . The global enterprise now has over 25,000 attractions spread across 52 different countries and the list is set to continue growing .
SPI ’ s clientele can be divided between two categories according to Mikael Wettergren , the Chief Executive Officer . “ We have one type of customer that utilizes our products to sell their own , such as McDonalds who use our play areas to attract more visitors to their outlets , or Ikea , who can sell more furniture by building a kid ’ s play area for parents to leave their children in whilst they shop . The other type we refer to as ‘ destination clients .’ They employ our products , concepts and turnkey solutions as an attraction for which people pay an entrance fee to use , such as a trampoline park , a family entertainment center or an adventure park .”
FEC concept , space theme
Concept-driven
Whether the profit from their playground investment is direct or indirect , SPI customers experience the same thorough pre-briefing process when approaching the company for a quote . Operating as part of Global Leisure Group ( GLG ), a collective of likeminded companies , SPI has a specialist in every possible area , and determines to steer its customers in the right direction . As Mikael states : “ We are more of a partner or advisor to our clients , rather than a sales company . At the end of the day , the customer makes the final decision .” He continues : “ When a client comes to us , seeking our products and concepts , we primarily need to understand what kind of project the
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