Manufacturing Today Issue 206 Issue 206 Nov 2022 | Page 127

SPI Global Play customer wants to undertake . A shopping mall has different needs to an attraction park , so it ’ s important for us to establish the goals , business idea and target age group .”

The company ’ s vast geographical growth over the last five decades has done more than just expand its customer base within new markets . SPI considers itself to be a ‘ glocal ’ company in Mikael ’ s words , or : “ A global company , but with a local presence .” He explains , “ We gain local knowledge by having a distribution network and sales force that operates all over the world – in being near to the client , we use the opportunity to understand the local market . The UK is not the same as Saudi Arabia , or China , for example . They have differing markets , different types of needs ; People play and relax differently , which means that our concepts and leisure solutions need to be adapted to each market . We need to understand all of this to be able to consistently provide the correct products and give clients the service they require .”
Once SPI has generated an in-depth profile on the client in question , the next step involves returning to the larger organization
NMC NMC aims to provide people with comfort and protection for a better life . Based on our expertise in synthetic foams , we offer a wide range of standard and custom-made foam solutions , designed to protect your goods all through the supply chain . Our customers rely on our expertise , fast answers , great service and excellent logistical performance .
With NOMA ® PROTECT tuff pads , we ’ ve developed a special range of profiles that offer shock absorption and permanent protection to children , during their play activities in indoor and outdoor playgrounds . They cover the complete metallic structure , and provide long-term protection . manufacturing-today . com 125