Manufacturing Today Issue 206 Issue 206 Nov 2022 | Page 133

Fabulosa is a young company at the heart of things , and , despite its incredible rate of growth , it ’ s still holistically grounded in terms of its ethics . As James concludes : “ Our philosophy is to never exploit our customers , unlike lots of brands out there . Others change their prices when they go into different markets or abuse their brand power to take advantage of current market conditions but that ’ s not where we ’ re at . Where certain products have been difficult in a cost-pricing scenario , we have reduced their size to maintain the same price to fit in with peoples ’ weekly budgets . If you look after the customer , they will look after you and you ’ ll gain the volume . We have maintained this philosophy , so people feel good about our brand .” ■

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