Macron

Tailor-made service

According to COO , Paolo Guizzardi , one of the main reasons why Macron ’ s products stand out from the sporting crowd is because of their collaborative approach : “ Our high-performance sportswear is created together with professional athletes , and we have strong relationships with the clubs we sponsor . This allows us to get first-hand feedback from the professionals using our products : feedback on design , materials and prototype testing prior to final mass production . Additionally , we believe in providing a tailor-made service for each club . We can offer a complete bespoke service , and both professional and amateur clubs can design their own kit , for both on and off the field .

“ We moved into our new

headquarters and distribution center in 2020 ,” Paolo continues . “ This 22,000-square-meter facility will allow us to fulfil our next ten years ’ growth . In the first quarter of 2023 , we will migrate to an SAP ERP solution to support our position as an international company with subsidiaries around the globe . The distribution center is set up as a bonded warehouse , which allows us to optimize product distribution outside the EU , avoiding double duty , but enabling the same service level in terms of deliveries .”

Relationship building

As an integral element of its operations , the company is undertaking a series of initiatives , under the moniker , ‘ Macron 4 The Planet ,’ to drive greater environmental sustainability . From the production of goods to their distribution ,

all areas of the organization champion this ‘ green ’ attitude that ultimately translates into the optimization of work and costs , coupled with waste reduction .

As Paolo explains : “ The company ’ s new headquarters was built with particular attention to environmental impact , and obtained BREEAM Excellent Certification , which is a highly respected methodology for assessing the environmental sustainability of buildings . The build included the installation of a photovoltaic system to produce electricity for the plant ’ s activities , tanks for storing rain to be repurposed for irrigation , the planting of 150 trees , 3200 square metres of shrubs and 15,000 square metres of lawn , alongside dedicated car parks for parking and powering electric vehicles .” As Paolo elaborates : “ The business is committed to caring for its people , and the environment , to create a shared value chain . Workspaces are designed for people ’ s wellbeing , with functional open-plan offices , lit by

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