“ There is an incredible buzz and energy around the organization now ,” adds Chad . “ There are many reasons why enterprises choose to rebrand , but honestly , the importance really lies with the shift in internal perspectives . Through Bob ’ s vision and leadership , we have reenergized our workforce and instilled a newfound sense of pride within our culture . We are excited to see how the move will be perceived in the market and industry , but it ’ s the inhouse mentality that really drives the business .”
Bob notes : “ Separately , the division realignment strategy was received extremely well . Beforehand , we were a siloed company with two divisions that didn ’ t collaborate or interact enough . We reorganized as a singular entity and reduced a layer of management , then filled key leaderships roles with a mixture of existing leaders and external hires . The main drive continues to
146