Caps Cases
individuals to assist with operations , four of whom remain with the business . Today , a further 240 people work across three sites , and , in 2022 , Caps Cases recorded a turnover exceeding £ 30 million . One of Charlie ’ s three sons , Jamie Bissett , is now Commercial Director , and joins us to discuss the company ’ s growth and recent investments .
“ As a family business , I spent school holidays making boxes in the factory and working on the shop floor , so I naturally fell into the corrugated world ,” Jamie begins . “ I have observed our natural growth from an early age , which is attributed to successful relationships with clients , as our business typically comes from word of mouth and recommendations . We have a reputation for delivering a reliable and efficient service in our specialist areas – e-commerce , point of sale , and high-quality printed packaging .”
Digital capabilities
Jamie has overseen investment in all three of these areas . “ Covid really accelerated the trend towards e-commerce , as people were frequently buying online , so more businesses were looking for appropriate packaging ,” he reflects . “ Packaging has become the main touchpoint between a business and their end user because it is the first thing the latter sees .”
With 95 percent of British people now purchasing goods through online retailers , there is a strong emphasis on the consumer experience . “ Hence , it ’ s important that our boxes not only look great and arrive safely but reflect and promote our client ’ s brand identity ,” explains Jamie . “ We collaborate with clients to guide them through the process , first understanding their needs , designing the concept , and then delivering an appealing , functional end product .” This process is tailored to each client and the company ’ s digital capabilities allow for individual customization , providing the packaging sector with an unrivaled level of personalization .
Caps Cases also specializes in Point of Sale ( POS ) services , which has been accelerated by the company ’ s acquisition of Northamptonbased POS business , Nene Packaging ( Nene ) at the end of 2022 . “ Bringing Nene onboard is a huge opportunity for us to grow in the POS sector , as Caps Cases is not specifically associated with POS ,” says Jamie . “ Nene is a small , familyrun business specializing in POS design , creating floor stands , shelf displays , packaging sleeves , stickers , and various other retail features .”
Nene ’ s former site in Northampton has been rebranded as the group ’ s Design and Display Innovation Centre , equipped with a dedicated team of designers , and is now the design and fulfillment arm of the business . Jamie adds : “ I hope that we can help advance Nene ’ s products by availing them of our Newmarket site ’ s printing capabilities . Equally , Nene has the design expertise and experience required for us to grow within the POS sector .”
manufacturing-today . com 179