Brenderup Group of Tysse Mekaniske Verksted AS ( Tysse ), a leading Norwegian trailer manufacturer and supplier . “ The most important thing we look for when we enter an acquisition is the culture of the company , that they have competitive and high-quality products , and Tysse was a complete fit for us ,” Henrik recalls . “ It has a rich heritage and was also a familyowned company with a very strong market presence , and the market leader in Norway .
“ Tysse ’ s plant is on the beautiful island of Osteroy , around one hour away from Bergen in Norway ,” he explains . “ When I first arrived there , I drove down this narrow road and thought to myself , ‘ how can they produce anything on this remote island ?’ I quickly realized how wrong I was – I pulled up to an ultra-modern factory using robotics to produce more than 10,000 units every year , with an impressive dedicated team ! So , not only has the acquisition of Tysse strengthened our Norwegian presence , it has also increased our production capability .”
However , Henrik is realistic and honest about the challenges Brenderup Group has faced in recent years . “ The COVID-19 outbreak was so shocking because everything suddenly came to a complete standstill ,” Henrik explains . “ What happened two weeks later was even more surprising – we saw unprecedented sales in all our segments , and we had to ramp up the production of these trailers while maintaining safety protocols .” After post-pandemic recovery , the business grappled with the consequences of the outbreak of war in Ukraine . “ It ’ s been harrowing to see the impact of war , especially from our main production site in Poland , which is close to the Ukraine border ,” Henrik details . “ We have conducted thorough analysis within the company , as well as with our suppliers and vendors , to ensure that we do not have any connection whatsoever to Russia , and that is really
Expertise sweet-spot
In addition to business developments , 2022 initiated personal change for Henrik , as he began a new role within the group ’ s management team . Henrik reflects : “ I started with the company 12 years ago as a sales representative and have worked in various roles since then , so I am delighted to be appointed as Group Sales & Marketing Director and looking forward to the exciting times ahead .
“ My vision entering this role is the same as many of us in the company – we are forward leaning and live by the phrase ‘ on the move ’ in all aspects of the business ,” he continues . “ What I mean by that is we never settle . We are forward leaning , always striving ahead , and thinking of the next step . Our goal is to see Brenderup Group as the number one trailer supplier in Europe , regarding both volume and profitability , and we will not settle until we reach it !” manufacturing-today . com 185