Manufacturing Today Issue 210 Issue 210 March 2023 | Page 25

Supply chain management

ready

Are you

Recommendations for successfully managing the entire supply chain
By Les Brookes

With various economic indicators looking less bad than many feared , there are plenty of manufacturers contemplating whether their supply chain will cope with a potential upsurge this year .

After all , in most businesses there are few crimes worse than missing out on sales from not being able to keep pace with demand . The airlines and airports , and their ongoing capacity problems provide , are a high-profile example of how things can go badly wrong if you misjudge how long it takes to reactivate your whole supply chain ahead of a bounce-back . No doubt most manufacturers feel they are doing all they can to ensure the robustness of their supply chain . But I have to say in my experience few are doing all they should and may well come a cropper when demand picks up .
The first area that separates those that are strong performers from the rest , is whether the organization is simply managing its own supply points , or is it managing the whole end-to-end supply chain . Most do the former , but leaders in this area ‘ look over the horizon ’ beyond their
manufacturing-today . com 25