Manufacturing Today Issue 210 Issue 210 March 2023 | Page 70

The full package

How sustainability and innovation are engrained in PFF Group ’ s operations

We are all familiar with those life questions that sometimes require tough decisions . A huge question of this kind is looming over UK consumers ; what is more important to us when considering our supermarket purchases – sustainable packaging , or low cost ? Do we choose a more expensive , but sustainably packaged item , or a cheaper product in nonsustainable wrap ? In the UK , the cost-of-living crisis has complicated this debate , and pressure is mounting on individuals who can afford to choose . So , what is the answer – do our environmental morals outweigh the desire for a bargain ?

“ My chickens cost me more than buying eggs , but it ’ s about the wider impact ; yes , it may be slightly more expensive , but for me , the quality and sustainability outweighs the cost ,” answers Kenton Robbins , Group Managing Director at PFF Group ( PFF ), one of the UK ’ s largest independent food packaging manufacturers . “ We should be focused on doing the right thing , which is not necessarily the cheapest thing . We are now at the point where individuals and particularly corporations , must accept social responsibility and prioritize environment over outgoings .”
As a polymer converter , PFF is striving to demystify the world
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