The company ’ s emphasis on sustainability does not stop at its products

the campaign ’ s directory and website to find British-made goods and brands .

“ Joining the Made in Britain group reinforces our goal to utilize polymers that are available in the UK ,” says Kenton . “ British businesses should be sourcing products from as close as possible , both to reduce environmental impact and contribute to the economy . At PFF , we are constantly identifying areas where there is potential for a better solution , whether that be cheaper , closer , or more sustainable .”

Strategic growth

However , Kenton is realistic about the challenges facing the manufacturing industry as we move through 2023 . “ We are seeing a landscape that is very different to previous years , with customers experiencing financial challenges , payment dates stretching in all areas , and major retailers refusing to hold stock ,” he explains . “ Sometimes , you must accept that it is going to be a difficult year and instead focus on building business for the future .

“ This is especially difficult when you have sales that are being eroded by changing retail behaviors ,” he continues . “ It was the first time in my 25 years of working in the food industry , that I have seen such a lack of confidence and uncertainty from retailers heading into the Christmas period . Through 2023 , our focus therefore is on alleviating this nervousness , by driving new customers and technology , pursuing new projects , and providing a clear example of what hard work looks like .”

Kenton adds : “ As a privately-owned business , another challenge is deciding where to allocate capital . We need to balance the long-term strategic view with the short-term emotional needs of an entrepreneurial-led business . While it is difficult , challenges and problem solving is what makes business enjoyable – if it were easy , it would be dull and unrewarding !”

Turning to the future , Kenton is humble and honest about his aims . He concludes : “ We are a family-owned organization that has all the drive , passion , and expectations of a typical business , but we are ultimately focused on growing something for the future . There ’ s no pressure to deliver shareholder returns every day of the week , instead I need to ensure the organization grows in the right direction for future stability .” ■

www . pff . uk . com

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