Manufacturing Today Issue - 214 July 2023 | Page 116

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demand for hygiene paper products , in which we specialize . Our delivery of this is down to our strong and dedicated workforce , who are another factor themselves . As a result of both of these , we have continued to acquire new customers whom we successfully retain with our excellent levels of service .”
With the aim of cultivating a dynamic and creative workplace for its employees , Star has recently installed a new ideas room . The space is available to members from any department and is designed to offer an area for collaboratively brainstorming or problem solving . This has been part of wider renovations across the site , which have included a living wall and a new modernized look for the production floor . All said investments have been implemented to improve staff motivation , mental wellness in the workplace , and to instill a sense of growth and innovation among the teams .
Last November , at The Tenth Hive Blackburn and Darwen Business Awards , the organization was recognized with the event ’ s Manufacturing Excellence Award 2022 . Khalid cites this as being not only an honor , but a hardcopy testament to the collective effort made by every member of the Star team , every single day .
“ It ’ s also a reminder of how far we ’ ve come over the last 20 years ,” he adds . “ We ’ ve grown so much since starting out in our first small unit , and we ’ re only just getting started . Over the next five years , I ’ m hoping that we ’ ll get to see our vision of possessing two UK sites fully materialize . Also , I ’ d personally like to see us increase our market share to 20 percent of the away-from-home sector . We want Star to be the first-choice provider of hygiene products in the country .
“ But not everything is about growth ,” Khalid concludes . “ We ’ ve currently got a wide

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