___________________________________________________________________________________________________ Supply chain
With inflation hampering product sales and price rises , manufacturers have profits to protect . Many will react , as the sector has done for decades , by beating down suppliers on price . All this does though is bounce the problem around the supply chain . It drains suppliers of the resources they need to deliver vital enhancements - including supplies , information , and ideas - without which , brands are less competitive .
So , how can they protect profits without being vulnerable to significant risks and open to new opportunities ?
I believe that brands can keep a competitive edge despite inflation . Let ’ s help suppliers help us . Here ’ s how …
See suppliers as partners
The best thing brands can do to cut costs through suppliers is to partner with them . This empowers suppliers to give their best , and when suppliers can give their best , brands are better placed to extract the value they
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