Manufacturing Today Issue - 214 July 2023 | Page 55

__________________________________________________________________________________________________________ Astonish
When people see the name Astonish , they think of high-quality , vegan products at the best value prices on the market
marketing , but these specific issues were in line with my skillset , so we brought in external sales expertise and started to really push ourselves out into the mass market .”
Astonish was one of the earliest UK cleaning brands to produce items across the entire category , rather than standing by a single flagship product . Before long , it had added window and kitchen cleaners and bathroom spray to its arsenal , among others . “ But we stuck with the same brand , because it ’ s one that consumers had grown to love and trust . When people see the name Astonish , they immediately think of high-quality , vegan products at the best value prices on the market . manufacturing-today . com 55