__________________________________________________________________________________________________________ Astonish
We ’ re still a family business , which is what gives us such agility and speed to market
Howard states that the overall project will increase the company ’ s output by at least 40 million units per annum .
Continuing on the theme of innovation , he says : “ We ’ ve been trying to cut out as much plastic as possible . Last year we released new versions of two of our products : The Good One and Clean and Revive . The former is now available in a metal container , the first of its kind on the market , and the latter has swapped out plastic packaging for a cardboard alternative , similar to an ice cream container , which is another industry first . In terms of items that feature trigger sprays and the like , we ’ re utilizing fully recyclable material , that itself contains a minimum of 30 percent recycled content .
“ Looking ahead , I ’ m excited to continue expanding the business ,” Howard concludes .
“ We ’ ve been on such an incredible journey over the last five years , where we ’ ve literally trebled in turnover , and there ’ s so much more room to grow . We ’ re not even supplying Tesco yet , the UK ’ s biggest retailer , despite being in Sainsbury ’ s , the second biggest , and Asda and Morrisons , but I ’ m quietly confident that we ’ ll breach that gap in the next 12 months .
“ I do believe that we ’ ll see continued growth year on year , as long as we keep bringing out products that stand true to what Astonish has always been known for : best-inclass and best value for money . We ’ re going to keep working on our sustainability initiatives , and focusing on filling the site here , to see where our journey can take us next .” ■
www . astonish . co . uk
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