Manufacturing Today Issue - 214 July 2023 | Page 69

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DVR opportunities for presenting DVR ’ s offerings to new customers , and to essentially drum up new business .
“ We ’ ve been attending exhibitions across the UK since 2009 , and I can honestly say that they are the greatest marketing tool in DVR ’ s locker ,” he states . “ Over the last 14 years , the expos are accountable for the vast majority of the company ’ s growth ; they are excellent for networking , which always results in meeting new clients and receiving referrals .
“ We ’ ve had millions of pounds worth of business because of our nationwide presence , which simply comes from getting all the right people together in the correct place . At the same time , we spend a lot of money on our stands , but it ’ s the best way to showcase DVR ’ s capabilities . It ’ s hugely important for customers who approach our stand on the day to get a complete sense of our professionalism and a solid impression of our manufacturing facility at Basildon , considered one of the best equipped in the UK .”
As the conversation draws to a close , Tony steers towards DVR ’ s growth strategy and its target of being a £ 25 million business within the next five years .
“ We ’ re already talking to potential clients in the medical industry that could yield within the region of £ 5 million , as well as others within automotive and defense whose projects combine to almost £ 10 million ,” he concludes . “ So , £ 25 million within five years is more than achievable . However , any business is only as good as the people it employs . There ’ s no point in investing millions in your machines and technology if you aren ’ t doing the same for your workforce . I ’ m very proud of our people who are carrying us forward because the quality of our products and services are wholly reflected in their skills and efficiencies . They are the ones who enable us to continue our surge toward these new organizations and customers .” ■
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