_______________________________________________________________________________________________________________ CEAT
▲ CEAT SportDrive
“ We have also adopted Total Quality Management ( TQM ) across all our manufacturing operations since 2009 . Under this framework , we don ’ t look at an aspect in isolation , like how to reduce costs or improve quality , but instead analyze the aspects of quality , cost , delivery , production , and safety simultaneously ,” he asserts .
Sustainability
The business is also focused on its sustainability vision . As CEAT moves towards the goal of halving its carbon footprint by 2030 , it is embracing sustainable practices in terms of both material and carbon emissions .
“ Our commitment to sustainability is two-fold ; reduce our own carbon footprint and address the use of more sustainable materials in our products themselves . Our ‘ Mission 2030 ’ encompasses our aim to halve our carbon emissions by 2030 . In 2022 , we achieved a ten percent reduction in emissions and increased our use
of renewable energy , with one third generated from solar and wind power .
“ There are a number of things we ’ re looking at to improve the usage of sustainable materials in tires . We have research underway on biomaterials and have established a five-year vision to continuously improve the rolling resistance of our tires , which results in lower fuel consumption ,” he concludes .
As the market landscape continues to evolve , primarily fueled by the increasing demand for electrification , CEAT ’ s unwavering determination and innovative capabilities take on new forms . Anchored by a strong commitment to sustainability and an ambitious plan for substantial global expansion in the years ahead , the company is poised for resounding success . ■
www . ceat . com
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