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COMPILE AND
CONQUER
Orean Personal Care provides the perfect case study for growing within the industry
Dan Williams , CEO , joined Orean Personal Care ( Orean ) around 12 years ago , as a sales director . During his tenure , the private label cosmetics manufacturer has increased its turnover tenfold , from £ 3 million to £ 30 million , despite the seemingly controversial strategy he implemented upon his arrival . “ The organization had been stuck at £ 3 million revenue for a number of years ,” he begins , “ and it didn ’ t seem to be going anywhere . At the time , the company was putting all its resources into acquiring new accounts , which I decided to put a stop to . In place , I realigned the approach to focus on managing our existing clients , each of which had enormous potential . It ’ s an industry in which success is generated from reputations and relationships .
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