________________________________________________________________________________________________________________
“ My theory was that once our current brands started to spread the word about how great we are to work with , others would abandon their posts and wish to join our ranks , and that ’ s what ’ s been happening . Our success has come from backing the better brands , not just the established ones . As such , we employ a stringent approach to taking on new clients . We examine potential customers ’ backgrounds and make the effort to talk with them properly , to really understand who they are and where they come from . Consequently , we don ’ t lose the brands we work with , despite our ongoing growth . It ’ s not a case of one comes in another goes out .
“ To be honest ,” he continues , “ there ’ s no secret sauce to it , other than providing really good customer service and care . Things go wrong all the time in manufacturing , and you can ’ t hide that , but it ’ s more about how you
From a minimum order quantity ( MOQ ) perspective , we ’ ve always been fast paced . That ’ s one of our key USPs . We do everything we can to turn products around quickly for clients , while avoiding any form of friction
deal with issues that arise . We will always front up and deal with it , but sourcing the root cause is never our first port of call . Our initial response is to fix it and get the customer to a comfortable place no matter what , then we ’ ll return to figure out how we can avoid repeat incidents in the future .”
Organic growth
Orean ’ s strategy is heavily focused on organic growth , to which its research and development and formulation departments are integral . Following R & D , a typical customer ’ s journey will involve scaling up , before the liquid is manufactured , filled , packed , and transported to their warehouse . Aside from aerosols and color products , such as lipsticks , the company offers every form of cosmetics , and is purely a contract manufacturer on behalf of its brands .
“ From a minimum order quantity ( MOQ ) perspective , we ’ ve always been fast paced ,” says Dan . “ That ’ s one of our key USPs . We do everything we can to turn products around quickly for clients , while avoiding any form of friction . Going back to our model of not advertising , working with retailers or owning any of the brands , but just growing organically , it means we typically work with a lot of startups .
“ Traditionally our MOQ was 5000 units , which seemed like a reasonable entry point to offer some of the smaller enterprises .
190