______________________________________________________________________________________________ Advanex
Europe
“ We also have an initiative to grow our distribution network for standard products globally , in order to broaden our reach from both geographical and market perspectives . Our US-based strategic distribution partner , Kato Fastening Systems , have done wonders for our exposure to the aerospace and automotive markets in North America and now we plan to emulate that success across other markets and other regions .
“ Overall , across all the regions we cover , we are seeing strong growth within contracts that we already hold , alongside a wave of new opportunities . It ’ s really a combination of organic growth and proactive business development , all being driven by clear strategic leadership from Japan . We cannot forget the huge contribution that our digital marketing campaign has made and will continue to make .
“ During Covid , there was a significant shift to people looking to solve their procurement issues online , so our partnership with digital marketers , Forge , is aimed at making sure Advanex are in the best place possible to leverage that .
“ As for Advanex Europe , we have developed a five-year plan to hit £ 50 million sales by 2031 . To deliver this , the management team have created a roadmap of strategic activity , which will drive everything we do . This includes everything from developing our capabilities to increasing our capacity , and so much else . But ,” Neil concludes , “ recruiting and investing in our people and implementing new world class processes and systems are going to the key elements in our continued success .” ■
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