Manufacturing Today Issue - 216 September 2023 | Page 150

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“ This is where it becomes tricky . The founder creates an organizational structure , bringing people into the company to maintain the service it has often become known for . The next challenge is fighting what I call corporate inertia . In other words , not letting the company become too ‘ vanilla ’ or homogenous , as that ’ s when businesses lose their personal touch .
“ At MSC , we genuinely appreciate the roots of our foundations , and we fight the corporate inertia by being very selective in who we employ and keeping the organization flat , meaning we limit the number of layers between me and the person picking an order .”
Strategic solutions
With customers in mind , Erik explains : “ We ’ ve tried to capture our dedication to customers in our brand promise , ‘ Built To Make You Better .’ It ’ s intended to be both a nod to the past and a look to the future , reflecting my grandfather ’ s beliefs as well as our accountability to not only shareholders , but to our entire ecosystem .
It has an unparalleled portfolio featuring more than two million products
“ In terms of the future , it signals that we ’ re all about the customer . Our technical experts live and breathe to improve our customers ’ operations , whether it ’ s lowering costs , speeding up lead times , helping to improve throughput , or reducing inefficiencies .
“ There are several practical ways in which we help make our customers better ,” Erik expands . “ Firstly , we recognize that most manufacturers want to spend time on their core production activities rather than sourcing parts , so the first thing we do is create a one-stop shopping environment . Our seamless shopping experience means a customer can browse over two million items and variations , make an order either online or by phone , and it will be delivered directly to them the following day .
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