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Sustainable solutions
Kevin Cullen , Operations Director , adds : “ There are two other manufacturing operations within the company . Gainsborough focuses on manufacturing sofa beds , upholstery and beds catering to the high-end market , with a customer base primarily consisting of brick-and-mortar stores . Swanglen , our headboard division , supplies independent customers as well as group companies . Furthermore , our dedicated foam converter located at the Trowbridge site provides foam to both our group and other industries . Our in-house marketing company works across all the channels for each group company . We prioritize working collaboratively across the entire organization , ensuring that we avoid operating in separate silos .” As the national giant of bed manufacturing , Airsprung Beds must cater to the needs of a vast audience . “ Our main business by volume is entry to mid-level mattresses , divans , and headboards . Because we supply most of the major online platforms , we must produce a significant number of mattresses to keep up with the demand , and we can leverage a capacity of up to 2000 mattresses a day . In recent times , we have shifted our focus towards mid to higher level products . This strategic move allows us to achieve greater profit margins by producing in lower volumes . Moreover , it presents us with exciting new opportunities , especially in the bricks-and-mortar retail sector ,” Paul states .
Strategic production
With a long-standing period of success spanning well over a century , Airsprung Beds has worked to maintain a unique edge to outperform competitors . Kevin describes
Contact us : Waldemar Duscha Email : waldemar @ cosytex . pl Tel : + 48-56-477 03 90
Find us at : ul . M . Sklodowskiej-Curie 75 D 87-100 Torun Poland
UK Contact : Peter Gair Email : peter @ balticpinebeds . co . uk Tel : 01278 422839 Proud suppliers to :
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