Manufacturing Today Issue - 216 September 2023 | Page 83

_____________________________________________________________________________________________________________
Emtez inefficient , and this shift led to customer losses for the company I worked for .
“ This is when I conceived the idea for containers that could be easily emptied . I presented the idea to my employers , but they showed no interest , so I decided to resign and embark on my entrepreneurial journey with Emtez . I established Emtez and enlisted fabricators to manufacture the product . It gained tremendous popularity , leading to the establishment of our manufacturing plant . Initially , our primary product was the easily emptied containers , but in the late 1980s , we ventured into spill containment , addressing the legal requirements of legislation like the Water Resources Act ."
Emtez is renowned for its DPU96-24 , a robust steel storage unit designed to accommodate drums and containers , with a capacity of up to 24 IBCs of 1000 liters . Bruce highlights the company ' s recent focus on providing storage solutions for items such as lithium-ion batteries , given their volatile nature and potential for thermal runaway . " Car manufacturers with which we have longstanding partnerships require safe storage solutions for lithium-ion batteries . To meet this demand , we adapted our DPU96-24 , originally designed for liquid storage , to securely store and lock lithium-ion batteries in place . The unit also features a suppression system that activates if the temperature exceeds one hundred degrees , effectively preventing fires caused by lithium-ion batteries .”
With the introduction of these new products , Bruce recognized the need for a name change as part of a rebranding effort . " Emtez ' s original name , Empteezy , was closely tied to our initial product . While we held a patent for the design for many years , it has since been replicated worldwide . Consequently , the name no longer accurately represents our diverse product range . To address this , I secured funding through a management buyout ( MBO ) with the
manufacturing-today . com 83