Manufacturing Today Issue - 216 September 2023 | Page 92

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BIG

PLANS big success

Under exemplary leadership , FRICON continues to push the boundaries when it comes to innovation in commercial refrigeration

Artur Martins de Azevedo , the Founder of FRICON , used to say that ‘ growth is the product of the future that we are able to foresee .’ Under this guidance , FRICON , a renowned brand established in 1976 , has gained global recognition across more than 115 countries for its exceptional solutions among key business partners . In 2022 , the brand achieved a remarkable turnover of more than 35 million euros , with 87 percent of its revenue originating from the international market .

Fernando Costa , Commercial Director , shares his reflection on 36 years in the industry , and the specialisms that catapult FRICON forward , making it a leader in commercial refrigeration . “ Coming from different areas , I can tell you that the refrigeration world is quite addictive !”
In the early days , by embracing the challenges and leveraging its expertise , FRICON embarked on the production of household solutions targeting the domestic market . The brand ’ s acute market insight and ability to anticipate customer needs prompted
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