___________________________________________________________________________________________________________ FRICON
“ To ensure maximum independence and rigor in our new developments , we have two laboratories and an extensive testing area . These laboratories allow us to simulate climatic and environmental conditions from any part of the world , conduct reliability tests , as well as measure temperatures and equipment consumption , ensuring that it performs optimally in the real-life situations our customers will encounter at the point of sale ,” he says .
An example of such innovation can be seen in the execution of products like Upperdeck Full Vision ( UPD FV ). “ Designed for hypermarkets , supermarkets , and convenience stores , this innovative vertical solution consists of a 360-degree glass display and a sophisticated appearance when turned into a complete ‘ island ’. Its purpose is to enhance the points of sale and maximize product visibility , thereby making a stronger impact on the consumer .
Integrated sustainability
“ This display unit offers a state-of-the-art vertical solution , particularly when paired with the successful SMR CLS model that has already gained recognition worldwide . Its name reflects its glass composition and extensive product display area . Currently , it is available in both four-door and two-door ( header ) versions . Furthermore , FRICON plans to introduce a three-door version later this year , aiming to provide even greater flexibility to customers .”
Sustainability also plays an integral role in the company ’ s operations , and by remaining committed to a greener future , the business has been keeping busy by rejuvenating its manufacturing processes . “ We think that sustainability should not only be reflected in the final product , but also integrated throughout the entire production process . That ’ s why , in addition to having 12 models manufacturing-today . com 95