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technological advancements , FRICON is taking a significant step towards becoming a more advanced and efficient player in the industry .
“ The project ’ s comprehensive scope complies with our dedication to remaining competitive in a demanding sector that requires ongoing compromise , persistence , and investment . It will position FRICON in a way to better serve its customers , adapt to market changes , and remain at the forefront of innovation in the refrigeration industry ,” Fernando stipulates .
When asked about what the future holds for FRICON , Fernando expresses that the current focus is on completing the investment project that started in 2020 , as well as developing industry-leading products . “ Our teams maintain constant contact with the market and conduct thorough product analysis and benchmarking . As a result , we anticipate the launch of another product by the end of this year – the UPD FV three-door model – to complete our product range .
“ By staying in touch with market trends and customer needs , we aim to continuously enhance our product offerings and provide innovative solutions . The addition of the UPD FV three-door model will further expand our range and satisfy the multiple and demanding requirements of our customers . This effort reflects FRICON ’ s dedication to providing solutions that meet the needs of various points of sale , regardless of their size or floor area .”
Moving forward , the company aims to remain top with the best in commercial refrigeration . “ Innovating , challenging and continuing to be one of the leaders in the industry . On a general note , there are many challenges , mostly in the food retail sector , that are coming along , but we are more than prepared to provide solutions to all those challenges , and still be at the forefront of our industry ,” he concludes . ■
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