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With a strong foothold in the automotive industry , Granville Oil and Chemicals Ltd ( Granville ) is a leading British manufacturer of high-quality motor oils , automotive chemicals , and workshop ancillaries . Most of its operations involve distributing to motor factories , key distributors , retailers , and all B2B companies , including well-known brands like Gunk and Autosol . However , James Holland , CEO , attests that Granville is increasingly making its entry into the retail sector . “ Around 70 percent of our products are used by professionals in garages and workshops , and the remaining 30 percent are now reaching the general public . Moreover , we are actively growing and expanding our product portfolio to cater to new sectors including heavy duty , truck , and motorcycle oils , as well as exploring opportunities in the DIY sector ,” he begins . Acquired in 1990 , Granville began its journey as a sales and marketing company .
“ Our main idea was to launch a brand of automotive products to market without making those products ourselves . Third parties would manufacture them , and we would simply deal with the marketing and distribution . However , as margins tightened it soon became clear that was a challenging business model . We realized that we weren ’ t adding any value , and that was a problem . So , in the mid-1990s , we began breaking bulk by filling and packing , such as greases and silicones , as well as general automotive chemicals which started to entertain a level of traction . This still was not enough to onboard significant numbers of customers since we had not developed a star product yet . Thus , in 2000 , we acquired a business named Advanced Lubrication Ltd . This unlocked our capabilities as lubricant manufacturers and complimented the chemical products . From there , we experienced steady , organic year-on-
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