Manufacturing Today Issue - 217 October 2023 | Page 138

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These span across haircare , skincare , bath and body , men ’ s grooming , spa and home , as well as suncare and self-tan . Herrco continues to home in on what it does best , with its technical team always at the forefront of trends and technological advancements . “ This stems from our continuous efforts into R & D and hundreds of successful new product launches each year , with the development teams heavily supported by other departments and teammates across the business ,” John shares . We believe that we have the largest technical team for the equivalent turnover in the UK , and we continue to attract highly qualified chemists who are able to create award-wining formulations in our state-of-the-art laboratory facilities .”
To keep up with demand and speed required by a segment of brands , in 2023 Herrco launched ‘ Fast Beauty .’ With thousands of ready-to-go , tried and tested formulations created over the years , it was an opportune time to commence its white label concept .
John expands more on the Fast Beauty model : “ To make this more feasible for new brands , the MOQ was reduced from 5000 to 3000 units per SKU , with a launch timeline of under six months . However , unlike other white label concepts with zero room for customization , our Fast Beauty models allow slight personalization , such as fragrance ( a key element that will set the tone of the brand ’ s unique identity ).
“ Since the launch , we ’ ve been flooded with enquiries from indie brands and influencers who want to test the market – it ’ s proved to work as we ’ ve since successfully launched a variety of product ranges , with haircare specifically being the most requested .”
Additionally , Herrco ’ s ability to scale up production in both quantity and speed , has meant that it has also been attracting brands from the other spectrum – established brands that are being held back by their current manufacturer who aren ’ t able to scale up production for them .
Always looking out for areas in which
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