Manufacturing Today Issue - 217 October 2023 | Page 188

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Initially , our products found popularity in homes , boats , and the golfing world . After 2009 , we started securing larger retail accounts through trade show appearances and expanding our geographic reach into prominent retail outlets . This prompted us to invest further in our infrastructure and workforce . It was also during this time that Tervis made a deliberate decision to focus on licensing , which proved to be a significant catalyst for tremendous growth in sales , storefronts , and brand awareness .
“ Between 2011 and 2015 , Tervis experienced rapid growth and introduced new products , such as the classic water bottle with various
lids , handles , and straws . This propelled our brand to become an ‘ on-the-go ’ product that our customers could take anywhere . Our disruption of the market with on-the-go and stainless drinkware created a demand for superior insulation , keeping beverages cold

A Local Company with a Global Reach

• Tervis supplier for over 15 years
• Employee owned
• Custom injection and blow molding
• Stainless steel vessel manufacturing , decoration and fulfillment
• Design / development and prototyping
• Automation lines for full assembly opportunities
www . TMFPlastics . com 941-524-4988 | Sales @ TMFPlastics . com
BRADENTON , FL | VENICE , FL | PLANO , IL | GRANTS PASS , OR | DONGGUAN , CHINA or hot for extended periods , and prompted our expansion into the stainless category . With the market witnessing an influx of new drinkware brands , the category experienced significant growth that has persisted over the years . Since then , our focus has been on remaining relevant to our core mission and legacy as premium drinkware in people ’ s homes , while also defining our competitive advantages ,” she states .
American-made
Hosana reveals the factors that empower Tervis to stand out from the crowd . “ We hold the distinction of being the first industry leader in insulated drinkware , which forms the cornerstone of our reputation for exceptional quality and distinctive culture . Our legacy is deeply rooted in these foundations . Today , we offer more designs , customization options , and licensed product than any other brand in the market . Additionally , our family-oriented culture and ownership structure serve as significant differentiators . We also take pride in being an American-made company that provides a lifetime guarantee on our classic products . Through licensing partnerships ranging from Marvel to the NFL , Harry Potter to Guy Harvey , and everything in between , we occupy a unique brand category that surpasses our competitors .
“ Moreover , the collaborative efforts of our design , marketing , and sales teams contribute to the creation of our unique designs . We actively monitor industry trends encompassing fashion , design , sports , and more , allowing us to intimately understand our consumers ’ preferences . A notable example of this is our recognition of the rise of pickleball , the fastest growing sport in America . We are aware that many of our existing consumers actively participate in and enjoy this sport . Therefore , we are committed to designing products that cater to their needs and interests . Our
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