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Manufacturing processes and technology are characterized by moments of “ revolutionary ” change , followed by “ evolutionary ” optimization until the next “ revolution ” occurs . The assembly line revolutionized manufacturing in the early 20th century by increasing production efficiency , lowering production costs , standardizing production , and increasing speed to market . Firms that were unable to adopt the assembly line approach fell behind those that did and , in doing so , failed economically because they were unable to compete in terms of product availability , pricing and reliability . A new moment of revolutionary change is upon us , powered by generative AI models , of which the ChatGPT model is the most well-known . As was the case with the assembly line , firms that successfully adopt generative AI models will