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Diversity equity which lies at the heart of diversity , inclusion , and belonging . If manufacturers are to attract the younger generation , equity must be clearly demonstrated to employees .
Fighting the backlash
The growing backlash to EDIB has been stark . Just last month , Costa Coffee faced backlash for including an illustration of a trans man on a delivery van . Heightening rage fueled by the ‘ anti-woke ’ is against a backdrop of increased polarization on the topic .
But organizations cannot retreat . The backlash signifies the weighting and importance of this societal movement . Instead , brands must adjust tactics to create greater understanding , not just awareness . Economic challenges have tightened the pockets of businesses , but EDIB is not something we can afford to compromise on . In fact , research finds that when employees feel a sense of inclusion and belonging to their workplaces , it leads to a 56 percent increase in job performance , a 50 percent reduction in turnover risk , and a 75 percent decrease in employee sick days .
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