Manufacturing Today Issue - 217 October 2023 | Page 83

______________________________________________________________________________________________ Continental
Disc
Over time , the company has successfully learned to differentiate itself from its competitors . “ Our niche within the market is defined by our commitment to quality and our ability to provide emergency services like same or next day delivery for many of the products we sell . We are widely recognized as a manufacturer of high-quality products , not just from an operational point of view , but also a visual one . For instance , in the automotive sector , customers often seek higher-end vehicles , expecting both superior performance and appealing aesthetics . Similarly , in our industry , customers expect our products to operate exceptionally well in all conditions while also having a visually appealing design . While some of our competitors ’ products may work properly , there are instances where their visual appeal falls short . Thus , we not only prioritize operational excellence but also place a strong emphasis on the presentation of our products to customers . We also offer an accelerated delivery emergency service . When a customer needs a product quickly due to an emergency like a runaway reaction that bursts their last disc on hand , we prioritize their order by interrupting normal production to manufacture it for them that day . There is a cost for this service – much like a rush fee – however , the cost is much less expensive than the cost of losses associated with a process or plant being shut down – a loss of tens of thousands to millions of dollars per day . We firmly believe in the value and quality we provide and are willing to take on challenges that our competitors might shy away from . Our team has a track record of successfully overcoming various pressure relief challenges , further distinguishing us in the industry ,” he affirms .
Navigating challenges
Collaborating with suppliers is instrumental in enabling Continental Disc to effectively address its customers ’ needs and challenges . Brian describes the company ’ s relationship with its suppliers : “ The last few years have been tumultuous , mainly due to the Covid-19 pandemic and resulting economic fallout – the global supply chain was in disarray due to interruptions , shortages in materials , and government mandated closures . We have
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