______________________________________________________________________________________________________ D2C model
Personalized consumer experience Consumers like personalization and the buying experience is not immune from that expectation . Manufacturers need to sell not just the product but the experience to ensure their brand is linked to the individual .
If you ’ ve ever been to a restaurant where the chef prepares a dish based on the preferences of the consumer , you know each bite is relished . Adopting such an approach will play in your favor as the consumer will not only promote the product but the experience as well .
Adaptability to market changes Traditional models require a lot of moving parts to adapt to market changes ; a bit like trying to turn a large ship at sea . D2C models allow the manufacturer to swiftly change direction as market demands shift .
Quickly adjusting pricing , launching new promotions , even pivoting to different product offerings or evaluating different versions of the same product can be more easily managed with a D2C model and the outcomes can be quickly used to improve market positioning . ■
For a list of the sources used in this article , please contact the editor .
Jose Paez www . pricefx . com
Jose Paez is a Solution Strategist at Pricefx with 14 years of experience as a pricing practitioner . In his career , he has led in every aspect of pricing from analysis and optimization to pricing strategy , definition , and execution . Pricefx is the global leader in SaaS pricing software , offering a comprehensive suite of solutions that are fast to implement , flexible to configure and customize , and friendly to learn and use . Based on cloud-native architecture , Pricefx delivers a complete price optimization and management platform that provides the industry ’ s fastest time-to-value and lowest total cost of ownership . Its award-winning innovative solution works for B2B and B2C enterprises of any size , in any industry , in any part of the world .
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