_________________________________________________________________________________ Sanderson
Design Group
We took one of our new executives to look at the archives and they were struck by the fabric fragments of Disney ’ s original Fantasia characters
Disney Home . “ It all came about when we took one of our new executives to look at the archives and they were struck by the fabric fragments of Disney ’ s original Fantasia characters from around 1935 , including Snow White ,” Lisa recalls . “ We contacted Disney , and they came back to us with a proposition we couldn ’ t resist – a collaboration to mark their 100th anniversary in October 2023 .
“ It was a huge challenge ; we had already booked full collection launches and allocated design resources , but we needed our best designers as the prints were redrawn in a vintage style . The 101 Dalmatians print , for instance , was drawn from scratch in a vintage , washeddown style , and Mickey and Minnie are also vintage versions of their modernday selves . Embracing the concept of nostalgia , the Disney Home team refer to this as ‘ newstalgia ,’ which is a lovely way of bringing heritage reflection into a relevant , modern era .
“ As we ’ ve only recently launched to trade customers , we ’ re looking forward to seeing how and where people will decorate with the collection , but we ’ re
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