_______________________________________________________________________________________ Blue Rhine Industries
Our biggest investment in recent years has been the complete digitization of our manufacturing process
We ’ ve seen an interest from customers around North Africa ever since , so we envision a growing presence in Africa over the next three years , whether in the north or east of the continent .”
As our conversation draws to a close , talk turns to investments , and , of course , the future . “ We ’ re investing in various sustainability initiatives , as we strive to become a more environmentally responsible manufacturer ,” John details . “ We ’ ve adopted recycled packaging , invested in a machine
that allows us to recycle excess paint and
thinner that would have previously gone to waste , and in 2024 , we ’ re converting our installation fleet from petrol to biodiesel .
“ However , our biggest investment in recent years has been the complete digitization of our manufacturing process through the implementation of Salesforce and NetSuite . It ’ s enabled us to access real-time data and gain full visibility over the entire process , from inquiry all the way through to design , production , and installation .
“ The next stage of investment will see us create a customer portal , where clients will also have access to real-time data and be able to track their projects ,” John concludes . “ Overall , our goal for the future is to be a fullyfledged digital signage provider , working on everything from content creation to software development and system integration .” ■
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