Manufacturing Today Issue - 218 November 2023 | Page 91

________________________________________________________________________________________ Dunphy Combustion
Consequently , we decided it was necessary to undergo a rebranding process that would include a fresh logo and more . During this rebranding , our main objective was to highlight our key strengths , which include being a British manufacturer and our commitment to environmental responsibility and sustainability . We wanted to convey this to the market all while emphasizing our dedication to producing high-quality products . Though the logo was just one element of the overall rebranding effort , it played a crucial role . We have now completed the rebranding process and are very satisfied with the outcome ,” begins Sharon .
“ The rebranding was agreed upon when we noticed that despite having a great product range , people may not fully appreciate the extent of what we offer . Historically , we have not been very active in promoting ourselves through magazines , and we realized it was time to change that approach . We made a concerted effort to showcase our products and demonstrate our capabilities . As part of this initiative , we revamped our overall brand identity and updated our website to provide more comprehensive and informative content . The website now has a fresh and cleaner look , allowing us to share more information about our products and services with the public . Additionally , we have been actively engaging with the professional networking platform
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