___________________________________________________________________________ Brown Machine Group ( BMG )
packaging automation solutions , seamlessly orchestrating product flow .
“ Our business is a combination of multiple companies we ’ ve acquired over time , with the foundational arm , Brown , beginning in the 1950s ,” opens Koben Miceli , BMG ’ s CEO . “ Brown started off as a pioneer by developing thermoforming machines in Michigan , gradually adding other brands to our portfolio to offer complete engineered solutions for our customers , a large majority of which are from the food packaging industry .
“ It goes without saying that each company comes with its own culture and specific ways of working , so we ’ ve recently gone through an extensive rebranding process both externally and internally to move forward as one united organization with a positive culture and renewed focus . It has required a lot of open communication and a huge upfront effort in terms of planning to consider how it would be received by both customers and employees .”
Jake Kowalewski , Chief Commercial Officer at BMG , who was largely responsible for the integration , adds : “ We had to figure out a mutual understanding of where we ’ re currently at , how we want to be perceived , and where we ’ re heading in the future . Once established , we asked a lot of questions and brought in branding experts to ensure our strong alignment with the industry ’ s current and future positions . The key was getting our teams engaged very early on in the process to get their input and drive an internal rebranding before it officially launched to the public and to our customers .”
Turning to the group ’ s products , Koben explains : “ Our technology stack covers the
manufacturing-today . com 53