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The right strategy
A tech-infused approach to sustainability will revolutionize product development , manufacturing and experiences says Toby Roberts
In an era marked by heightened environmental awareness , consumers are increasingly prioritizing sustainable products . The urgency for manufacturers to adopt environmentally sustainable practices is not only driven by consumer demands but also by brands ’ needs for innovative ways to expedite product launches , engage with customers , and enhance product quality and delivery . In fact , recent research statistics from McKinsey reveal that around $ 30 trillion in corporate revenues in the next five years will depend upon products that have not yet reached the market . New and innovative products that get to market faster are set to capitalize on this opportunity , providing they meet the sustainability demands of consumers .
The ongoing digital transformation has played a pivotal role in shaping these imperatives . Consumers want and expect to see new products from their favorite brands across all sectors and emerging creative tech solutions are offering diverse approaches to rapidly create , test , and iterate new product ideas sustainably . The marked shift in consumer and brand preferences , coupled with regulatory demands , is exerting substantial pressure on manufacturers to embrace sustainable practices urgently .
So , how can manufacturers tackle this challenge effectively ?
The convergence of CGI , virtual sampling , game engines , and AI is reshaping traditional product development concepts . Can organizations leverage these technological solutions to not only enhance product development processes sustainably but also craft compelling product narratives ? Moreover , what factors should be considered when selecting the appropriate technology and tools for the job ?
The road to sustainability
As consumers increasingly make environmentally conscious choices , brands must adapt to stay relevant . In recent years , various studies have found that people prefer to buy , and ultimately purchase , from sellers
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