Manufacturing Today Issue - 221 February 2024 | Page 189

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Tradeprint
color inks with black ink and preserving the integrity of the black channel for an enhanced grey balance , the InkOptimizer reduces ink spend while maintaining high color quality . Additionally , the InkOptimizer limits wastage caused by streaking and mottling , and decreases downtime thanks to reduced inkjet head wear . Tradeprint ’ s enhanced manufacturing processes are applied to many types of printed marketing materials such as banners , flyers , business cards and stationery or more tangible items such as mugs , tote bags , stickers , and cushions .
Sustainability initiatives
Working within the publishing industry , known for its high environmental impact , Tradeprint strives to integrate sustainability practices across its operations . As part of its commitment to achieving net-zero emissions by 2040 , the company is introducing more environmentally responsible products , allowing customers to make more sustainable
choices . To that end , Anthony Rowell , Sales and Customer Success Director and Sustainability Lead at Tradeprint , has been appointed as Chair of the BPIF Environmental Forum . This important position empowers him to lead the forum in setting out policies and best practices for the British printing industry . Furthermore , Tradeprint is heavily focusing and investing in energy-efficient infrastructure and equipment , renewable energy sourcing , using lower emissions substrates , and employing more sustainable shipping options . Likewise , Tradeprint maximizes recycling opportunities at its production facilities for consumables and waste substrates , while also ensuring that all the paper used for printing is Forest Stewardship Council certified and from responsibly managed forestry . In line with its sustainability commitments , Tradeprint is working towards meeting targets set by the New Plastics Economy Global Commitment and EU Plastics Pact . Co-sponsored by the
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