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La Rue
We ’ ve recently worked with Microsoft to launch Spotlight™ , a certificate of authenticity comprising a hologram type product
a product by simply looking at it . I expect to see increased demand for such interactive systems over the next 12-to-18 months , especially as brands and organizations continue to look for more resilient solutions .” Keith comments : “ We ’ re working on a similar concept in the polycarbonate and ID space , where a torchlight shone behind the page reveals a hidden portrait embedded into the various layers of the ID page . We ’ re not only developing IP technology , but also the specific equipment to develop what is one of the most secure polycarbonate data pages in the world .”
Terry explains : “ We ’ re expanding both our capacity and capabilities in Malta , with a huge expansion project to correlate with the site ’ s 50th anniversary . The expansion will create a new , state-of-the-art facility for both the currency and authentication divisions , which will almost double our existing footprint . We ’ re currently able to produce over 14 billion different products at our site in Malta , but we ’ re adding new machinery , features , and capabilities to provide an extensive range of options at a variety of price points .”
As our conversation draws to a close , Terry and Keith reflect on the current markets and how they ’ re planning to take De La Rue to new heights . “ While there are conversations around reducing currency in our current markets , there will always be demand for currency , and we believe that our expertise will enable us to continue delivering innovative solutions to stay ahead of the market ,” Keith suggests . Globally cash in circulation continues to grow at five percent annually and cash remains the number one method of payment in many of the countries in which De La Rue operates . “ From an authentication perspective , I see the