________________________________________________________________________________________________________________________
In an evolving landscape , Dreams stands tall as the UK ’ s premier specialist retailer . Established in 1985 , Dreams has continued to cement its position as a pioneer in the field , boasting a rich history of manufacturing excellence . The company consists of a team of over 2300 employees spread across its factory , distribution centers , retail outlets , and its head office , affectionately known as Bedquarters .
The past year has seen Dreams undergo significant transformation , driven by a keen understanding of consumer trends and a relentless pursuit of innovation . Chief Commercial Officer , Paul Solly , sheds light on the company ’ s recent strides , particularly in product development and manufacturing enhancements . “ We are always innovating our product range to meet the changing needs of our customers . In March 2023 , we updated our Dream Team mattress range with several improvements and introduced a new Dream Team Gold range tapping into growing consumer trends .”
Responding to shifting consumer preferences , Dreams incorporated several key improvements into this range . Provenance emerged as a crucial factor , with customers increasingly valuing products made in the UK from locally sourced materials . The Dream Team Gold range embraces this ethos , featuring sustainably sourced British wool fillings from selected Black Country farmers , aligning with consumers ’ growing eco-consciousness .
Moreover , heightened concerns regarding hygiene and antibacterial properties spurred Dreams to integrate innovative materials like CopperLeaf and copper-infused foam into its mattresses . These elements not only enhance durability but also provide an added layer of protection against viruses , bacteria , and odors , addressing pressing health considerations in today ’ s climate .
Cutting-edge innovation
Temperature regulation emerged as another pivotal focus area , with Dreams pioneering the use of Thermoswitch fabric technology . This cutting-edge innovation leverages liquid crystal technology to detect and respond to overheating , ensuring a comfortable and restful sleep experience . By embracing these
▲ Shaun Bailey , MP for West Bromwich West ( left ) with Paul Solly , Chief Commercial Officer at Dreams ( right ) at the Dreams Bed Factory in Oldbury , West Midlands
138