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Group effectively to offer an area for clients in leisure and clients in the architectural sector . We ’ ve also got a concept area that we use to work collaboratively with our customers so we can bring their ideas to life .”
Continuous product development
David also notes that the showroom area is used for product prototyping , and production , which allows the company to introduce customers to their product before it goes to manufacturing . “ We also use it to educate our staff . It enables them to see what we do in other areas . We also use it for product training for our sales team .”
William then continues to share that the showroom empowers customers to explore specific solutions and get access to detailed information through a PDF file featuring technical data , specifications and more . “ This innovation has garnered overwhelmingly positive reactions from our customer base . Eltherington Aluminium ’ s virtual showroom
has seen the most success from the architectural sector , where our clients can benefit from the ability to review systems via the virtual showroom , therefore cutting down their project development time . Not only is it greatly appreciated by our customers , but it also facilitates collaborative work between Eltherington and our clients on various developments ,” he explains .
Through continuous improvement , nurtured talent , and a willingness to embrace new technologies , Eltherington builds on its legacy of quality while working towards its upcoming targets . “ With the customer market currently downturned , our focus for the year ahead will be on continuous product development . This will allow us to remain adaptable in the face of a changing market as well as to explore other sectors ,” concludes William . ■
www . eltherington . co . uk
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