Manufacturing Today Issue - 222 March 2024 | Page 23

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Production can spend more time understanding their users and their design-relevant challenges , and less time editing thousands of sketches or renderings on a computer screen .
AI is the future of design and make – it can not only reduce non-productive work and significantly boost efficiency across the entire team at scale , but it also gives manufacturers the tools to become even more creative and innovative . With the volatile macroeconomic conditions causing increasing uncertainty across the industry , embracing AI is not merely an option , but a necessity for manufacturers to stay competitive . ■
Asif Moghal www . autodesk . co . uk
Asif Moghal is Director of Strategic Business Development – Design and Manufacturing , Autodesk . Autodesk is a cloud-based software platform for the architecture , engineering , construction , product design and manufacturing , media and entertainment industries to design and make better buildings and homes . From the buildings we live and work in , to the cars we drive and the bridges we drive over , Autodesk ’ s Design and Make Platform unlocks the power of data to accelerate insights and automate processes , empowering customers with the technology to deliver better building design outcomes .
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