Manufacturing Today Issue - 224 May 2024 | Page 131

_________________________________________________________________________________ HAHN Automation Group
group began in 1992 with HAHN Automation in Rheinbollen , Germany . When Invotec joined the group in 2017 , they had over ten established brands operating around the globe . Maintaining individual brands within the group meant a high level of complexity , both internally and externally . Previously the brands each represented , like Invotec , very specific industries , technologies , or geographies within their respective economic regions . We decided that operating as one brand would provide a clear , united message and better allow for competitive advantages such as financial stability , increased capacity , and better support for global projects .
“ For MedTech manufacturers , specifically , the group offers a large pool of resources and an international footprint of 1800 employees , 22 locations , and 120 service professionals . Any time you introduce change to longstanding customers and employees , there is a natural hesitancy . But overall , customers are excited to see our original company mission continuing long into the future with a larger pool of resources and an international footprint available to our organization under the new brand . And our employees are excited to have expanded growth opportunities both in automation technology as well as geographically .”
The rebranding has also allowed the HA Group to provide a more diverse range of products and services to its customers in the medical manufacturing industry . “ The HAHN Automation Group overall offers industryspecific know-how , an extensive project portfolio , and a global organization with a focus on providing service all from a single source . The group offers customers relevant technologies and customized equipment solutions necessary to automate their production and make it more efficient .
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